Rwanda brewer now penetrates Uganda
The East African - 2 hours ago
Belgian beer maker Unibra, through its subsidiary Skol Brewery in
Rwanda, has introduced two of its brands -- Skol and Virunga -- to the
Uganda market.
Skol has appointed Uganda's BBM Distributors as its agent to import
the malt beers from Rwanda.
Bienfait Biteny, director of Skol Breweries Ltd told The EastAfrican
that high beer consumption in Uganda is the key driver for the brewer's entry.
"Research has shown that Ugandans consumes more beer than any other
country in East Africa. We are going to triple our production capacity
to 300,000 hectolitres, starting next month, and so the Ugandan market
should raise our market share," said Mr Bitenyo.
According to the recently released WHO Global Status Report on Alcohol
and Health 2014, Uganda and Rwanda lead the East African region in
pure alcohol consumption per person at 9.8 litres annually; Burundi
follows at 9.3 litres; Tanzania at 7.7 litres and Kenya at 4.3 litres
per annum.
Search for new markets
Skol's search for new markets in the region comes at a time when
Rwanda's revenue from beer exports to DR Congo is expected to tumble
following the introduction of new taxes by the latter to protect its
local industry.
Skol has invested over $15 million in the brewery, including
purchasing equipment and packaging for capacity expansion in a bid to
triple its production from the current 100,000 hectolitres. The demand
for beer in Rwanda is estimated at 1.2 million hectolitres annually.
READ: Skol launches lager amid falling industry profits
Philip Mibenge, the general manager at Skol, said that the firm is
hoping to capture two to three per cent of market share in Uganda
within its first year, in anticipation of setting up a plant in the
country once consumption reaches 30,000 hectolitres per year.
"We are also keenly eyeing the South Sudan and Tanzania markets," said
Mr Mibenge.
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